Self Tanning FAQs

For your convenience, our most common customer questions are answered right here.

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Q: Can I swim once I have applied Selfie?

A: You should not wash, bathe, swim, shower or exercise within the development time. Once your tan has fully developed you may swim, but be cautious as salt water and chlorinated pools may result in your tan fading more quickly.


Q: Does Selfie protect me from UV exposure?

A: No. Our products do not contain a sunscreen and does not protect against sunburn. Repeated exposure of unprotected skin while tanning may increase the risk of skin aging, skin cancer and other harmful effects to the skin even if you do not burn.


Q: Is Selfie tested on animals?

A: No. All of our products are cruelty free.


Q: How long will my tan last?

A: Results may vary, but generally a Selfie tan will last between 4-10 days. This depends on your skin type, how quickly your body naturally sheds its skin cells, and how you care for it.


Q: Will I smell from using Selfie?

A: No. Each Selfie product is formulated with our patent pending fresh and clean fragrance technology that awakens your senses while leaving your skin deliciously fragrant; virtually eliminate the tell-tale self-tan aroma.


Q: Will I turn orange or get too dark?

A: No. You will not turn orange or get too dark. Our products are uniquely formulated to work with your natural skin tone so your tan develops to match that of a natural tan.


Q: Will my tan be uneven or blotchy?

A: No. As long as you properly follow our application instructions than your tan will come out flawless.


Q: What is the difference between a self tanner and gradual tanner?

A: A self tanner is a product that provides a medium to full strength shade and once applied to the skin is left to develop for a period of time. A gradual tanner is a gentle tan that can be built up to a medium to full strength shade when applied over a period of time. Our gradual tanner contains moisturizer, which is great to help prolong your tan while adding the benefit of color.


Q: Are self tanners safe?

A: Yes. Self tanning products are universally accepted as safe and effective by both the FDA and EMA (european Medicines Agency). Many organizations such as the American Academy of Dermatology, Mayo Clinic, Skin Cancer Foundation and the American Medical Association recommend self tanner over sun and tanning bed exposure. For any additional concerns, please consult a medical professional.


Q: Can Selfie be used during pregnancy?

A: Yes. All of our ingredients have no known toxicity. Selfie only works upon the uppermost layers of the skin and cannot get into the bloodstream from normal application; however, be aware that hormonal changes during pregnancy may affect the development of the tan. Do not apply to the breast area if breastfeeding.


Q: Can self tanner expire?

A: Like all cosmetics, self-tanners have a shelf life and will expire eventually. It is important to make sure you are not using products that are past their expiration date. Expired products may have lost their effectiveness and give you uneven results. Most cosmetic products have a symbol on the back that looks like an open jar. The number inside indicates the months that the product is good to use. Selfie® self tanners have an expiration date of one year.


Q: Can self tanner cover stretch marks?

A: It depends on the type of stretch mark you wish to cover. Older stretch marks that have faded to a white or silvery color can usually be covered with self-tanner, while newer purple or red stretch marks will probably be more difficult to cover. It is more difficult for newly injured skin to absorb the tanning solution.

We recommend testing a section of skin with a small amount of self-tanner. Leave the product on for about 8-10 hours and check your results. If you are happy with them, you can use the product on skin with stretch marks.


Q: Can I apply self tanner without a mitt?

A: Yes. You can apply self-tanner without a mitt, but you run the risk of having orange-colored palms. If you choose to do so, be sure to wash your hands after you’ve completed each area of your body. We recommend avoiding the fuss of continual hand-washing and the risk of staining your palms by using a self-tanning applicator mitt.


Q: How do you remove self tanners?

A: The best way to remove self tanners is with a product designed specifically for that purpose, such as our Tan Remover and Primer. It effectively removes sunless tanner and hydrates the skin, preparing if for a fresh self-tan.


Q: Are Selfie® products paraben free?

A: All Selfie tanning products are paraben free.


Q: Does Selfie® have self tanners for dry skin?

A: All Selfie® tanners are enriched with vitamins and moisturizers to hydrate and nourish the skin. If you have dry skin, the Gradual Self-Tanner with 24-Hour Continuous Moisturizers can replace your daily moisturizer.